






The 407: Gateway to Adventure

<!-- wp:paragraph --> <p>The 407: Gateway to Adventure in Sevierville is an entertainment and retail complex designed to create an immersive experience for visitors and residents. JAI collaborated with the Eastern Band of the Cherokee Indians (EBCI) on a master plan for the 200-acre development, which is near the gateway to the Great Smoky Mountains National Park and also includes shops, restaurants, themed experiences, parks, hotels and the largest Buc-ee’s travel center in country at the time of its opening. Visitors will encounter unique, storied events from the past as they step into a living, breathing, optimistic American town called Smoky Gap that embodies creativity, inspiration and fun for the family.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Additionally, the development will include an immersive experience designed by Puy du Fou, a European entertainment company that specializes in storytelling, and will recount the Cherokees’ influence in World War I.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>JAI’s creative partner on the project is UK-based Firefly Creations. Project management is provided by Knoxville-based OE Experiences.</p> <!-- /wp:paragraph -->
Sevierville, Tennessee
The 407: Gateway to Adventure in Sevierville is an entertainment and retail complex designed to create an immersive experience for visitors and residents. JAI collaborated with the Eastern Band of the Cherokee Indians (EBCI) on a master plan for the 200-acre development, which is near the gateway to the Great Smoky Mountains National Park and also includes shops, restaurants, themed experiences, parks, hotels and the largest Buc-ee’s travel center in country at the time of its opening. Visitors will encounter unique, storied events from the past as they step into a living, breathing, optimistic American town called Smoky Gap that embodies creativity, inspiration and fun for the family.
Additionally, the development will include an immersive experience designed by Puy du Fou, a European entertainment company that specializes in storytelling, and will recount the Cherokees’ influence in World War I.
JAI’s creative partner on the project is UK-based Firefly Creations. Project management is provided by Knoxville-based OE Experiences.
The 407: Gateway to Adventure in Sevierville is an entertainment and retail complex designed to create an immersive experience for visitors and residents. JAI collaborated with the Eastern Band of the Cherokee Indians (EBCI) on a master plan for the 200-acre development, which is near the gateway to the Great Smoky Mountains National Park and also includes shops, restaurants, themed experiences, parks, hotels and the largest Buc-ee’s travel center in country at the time of its opening. Visitors will encounter unique, storied events from the past as they step into a living, breathing, optimistic American town called Smoky Gap that embodies creativity, inspiration and fun for the family.
Additionally, the development will include an immersive experience designed by Puy du Fou, a European entertainment company that specializes in storytelling, and will recount the Cherokees’ influence in World War I.
JAI’s creative partner on the project is UK-based Firefly Creations. Project management is provided by Knoxville-based OE Experiences.






The 407: Gateway to Adventure
Sevierville, Tennessee
Kituwah LLC
200 acres
Ongoing
Services Provided
daryl-johnson-aia-ncarb,jeff-williamson-aia,michael-schmidt-aia-associate
Consultant(s)
Reference(s)
Sevierville, Tennessee
The 407: Gateway to Adventure in Sevierville is an entertainment and retail complex designed to create an immersive experience for visitors and residents. JAI collaborated with the Eastern Band of the Cherokee Indians (EBCI) on a master plan for the 200-acre development, which is near the gateway to the Great Smoky Mountains National Park and also includes shops, restaurants, themed experiences, parks, hotels and the largest Buc-ee’s travel center in country at the time of its opening. Visitors will encounter unique, storied events from the past as they step into a living, breathing, optimistic American town called Smoky Gap that embodies creativity, inspiration and fun for the family.
Additionally, the development will include an immersive experience designed by Puy du Fou, a European entertainment company that specializes in storytelling, and will recount the Cherokees’ influence in World War I.
JAI’s creative partner on the project is UK-based Firefly Creations. Project management is provided by Knoxville-based OE Experiences.
PROJECT DETAILS
The 407: Gateway to Adventure in Sevierville is an entertainment and retail complex designed to create an immersive experience for visitors and residents. JAI collaborated with the Eastern Band of the Cherokee Indians (EBCI) on a master plan for the 200-acre development, which is near the gateway to the Great Smoky Mountains National Park and also includes shops, restaurants, themed experiences, parks, hotels and the largest Buc-ee’s travel center in country at the time of its opening. Visitors will encounter unique, storied events from the past as they step into a living, breathing, optimistic American town called Smoky Gap that embodies creativity, inspiration and fun for the family.
Additionally, the development will include an immersive experience designed by Puy du Fou, a European entertainment company that specializes in storytelling, and will recount the Cherokees’ influence in World War I.
JAI’s creative partner on the project is UK-based Firefly Creations. Project management is provided by Knoxville-based OE Experiences.