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© Ben Finch
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© Ben Finch
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Zoo Knoxville Zoo Drive
<!-- wp:paragraph --> <p>A destination attraction, visitors sometimes struggled to find Zoo Knoxville. JAI, a longtime partner of Zoo Knoxville, got creative to change that.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>A 75-by-25-foot gateway sign was designed to reflect Zoo Knoxville’s colorful branding. The eye-catching signage, visible from the interstate, can’t be missed and assures visitors they’re headed in the right direction. The playful sculpture with lighting and complementary landscaping creates a sense of arrival for guests to the city’s largest tourist attraction. It also adds beauty and artistry to the corner of Knoxville Zoo Drive and Rutledge Pike. Zoo Knoxville’s CEO and President Lisa New identified new signage as critical to the success of the zoo’s long-term strategic plan.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>The sign captures the vibrant feel and colors of the Zoo Knoxville brand and brings the logo to oversized, vertical life. A low landscape-style wall in black-fired queen-size brick creates an edge and leads the eye. Die cut from COR-TEN steel, the sign’s lettering will gently age with natural hued rust colors over a few years of weather exposure. Textural details such as the rusted letters and the artfully offset brick surfaces give the design a contemporary but unrestrained feel. This seamless blend of bright abstract shapes and the textures of nature reflect the spirit of Zoo Knoxville.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Zoo Knoxville was one of JAI’s first clients, and our principals have been working with them since 1989 on many projects including: 6-acre master plan with gorilla and chimpanzee exhibit (1994); master plan for Knoxville Zoological Gardens (1999, revised 2007); penguin environment (1995); Covered Bridge (1998); Traveling Exhibit Center; Safari Grill (1999); front gate (2000); Wild Gifts shop (2000); Black Bear Falls (2001); Young Animal Clinic (2001); Grasslands Africa Elephant Preserve and Elephant Barn (2002); Kids Cove (2005); white tiger exhibit (2006); big cat exhibit (2009); restrooms and splash pad (2012); Valley of the Kings (2013); interactive giraffe exhibit (2014); boardroom (2015); Kids Cove Pavilion (2016); Zoo Drive entrance signage (2017); Tiger Forest (2017); and Zoo Café (2018).</p> <!-- /wp:paragraph -->
Zoo Knoxville Zoo Drive
Knoxville, Tennessee
A destination attraction, visitors sometimes struggled to find Zoo Knoxville. JAI, a longtime partner of Zoo Knoxville, got creative to change that.
A 75-by-25-foot gateway sign was designed to reflect Zoo Knoxville’s colorful branding. The eye-catching signage, visible from the interstate, can’t be missed and assures visitors they’re headed in the right direction. The playful sculpture with lighting and complementary landscaping creates a sense of arrival for guests to the city’s largest tourist attraction. It also adds beauty and artistry to the corner of Knoxville Zoo Drive and Rutledge Pike. Zoo Knoxville’s CEO and President Lisa New identified new signage as critical to the success of the zoo’s long-term strategic plan.
The sign captures the vibrant feel and colors of the Zoo Knoxville brand and brings the logo to oversized, vertical life. A low landscape-style wall in black-fired queen-size brick creates an edge and leads the eye. Die cut from COR-TEN steel, the sign’s lettering will gently age with natural hued rust colors over a few years of weather exposure. Textural details such as the rusted letters and the artfully offset brick surfaces give the design a contemporary but unrestrained feel. This seamless blend of bright abstract shapes and the textures of nature reflect the spirit of Zoo Knoxville.
Zoo Knoxville was one of JAI’s first clients, and our principals have been working with them since 1989 on many projects including: 6-acre master plan with gorilla and chimpanzee exhibit (1994); master plan for Knoxville Zoological Gardens (1999, revised 2007); penguin environment (1995); Covered Bridge (1998); Traveling Exhibit Center; Safari Grill (1999); front gate (2000); Wild Gifts shop (2000); Black Bear Falls (2001); Young Animal Clinic (2001); Grasslands Africa Elephant Preserve and Elephant Barn (2002); Kids Cove (2005); white tiger exhibit (2006); big cat exhibit (2009); restrooms and splash pad (2012); Valley of the Kings (2013); interactive giraffe exhibit (2014); boardroom (2015); Kids Cove Pavilion (2016); Zoo Drive entrance signage (2017); Tiger Forest (2017); and Zoo Café (2018).
A destination attraction, visitors sometimes struggled to find Zoo Knoxville. JAI, a longtime partner of Zoo Knoxville, got creative to change that.
A 75-by-25-foot gateway sign was designed to reflect Zoo Knoxville’s colorful branding. The eye-catching signage, visible from the interstate, can’t be missed and assures visitors they’re headed in the right direction. The playful sculpture with lighting and complementary landscaping creates a sense of arrival for guests to the city’s largest tourist attraction. It also adds beauty and artistry to the corner of Knoxville Zoo Drive and Rutledge Pike. Zoo Knoxville’s CEO and President Lisa New identified new signage as critical to the success of the zoo’s long-term strategic plan.
The sign captures the vibrant feel and colors of the Zoo Knoxville brand and brings the logo to oversized, vertical life. A low landscape-style wall in black-fired queen-size brick creates an edge and leads the eye. Die cut from COR-TEN steel, the sign’s lettering will gently age with natural hued rust colors over a few years of weather exposure. Textural details such as the rusted letters and the artfully offset brick surfaces give the design a contemporary but unrestrained feel. This seamless blend of bright abstract shapes and the textures of nature reflect the spirit of Zoo Knoxville.
Zoo Knoxville was one of JAI’s first clients, and our principals have been working with them since 1989 on many projects including: 6-acre master plan with gorilla and chimpanzee exhibit (1994); master plan for Knoxville Zoological Gardens (1999, revised 2007); penguin environment (1995); Covered Bridge (1998); Traveling Exhibit Center; Safari Grill (1999); front gate (2000); Wild Gifts shop (2000); Black Bear Falls (2001); Young Animal Clinic (2001); Grasslands Africa Elephant Preserve and Elephant Barn (2002); Kids Cove (2005); white tiger exhibit (2006); big cat exhibit (2009); restrooms and splash pad (2012); Valley of the Kings (2013); interactive giraffe exhibit (2014); boardroom (2015); Kids Cove Pavilion (2016); Zoo Drive entrance signage (2017); Tiger Forest (2017); and Zoo Café (2018).
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© Ben Finch
-
© Ben Finch
-
© Ben Finch
-
Zoo Knoxville Zoo Drive
Knoxville, Tennessee
Client
Zoo Knoxville
Size
Completion
2017
Cost
Services Provided
Thematic Design
Key Personnel Test
daryl-johnson-aia-ncarb,jimmy-ryan-ncarb
AWARDS & RECOGNITION
Keep Knoxville Beautiful Orchids Award for Public Art, 2018
Address(es)
3500 Knoxville Zoo Drive,Knoxville,Tennessee,37914
Consultant(s)
Reference(s)
Zoo Knoxville Zoo Drive
Knoxville, Tennessee
A destination attraction, visitors sometimes struggled to find Zoo Knoxville. JAI, a longtime partner of Zoo Knoxville, got creative to change that.
A 75-by-25-foot gateway sign was designed to reflect Zoo Knoxville’s colorful branding. The eye-catching signage, visible from the interstate, can’t be missed and assures visitors they’re headed in the right direction. The playful sculpture with lighting and complementary landscaping creates a sense of arrival for guests to the city’s largest tourist attraction. It also adds beauty and artistry to the corner of Knoxville Zoo Drive and Rutledge Pike. Zoo Knoxville’s CEO and President Lisa New identified new signage as critical to the success of the zoo’s long-term strategic plan.
The sign captures the vibrant feel and colors of the Zoo Knoxville brand and brings the logo to oversized, vertical life. A low landscape-style wall in black-fired queen-size brick creates an edge and leads the eye. Die cut from COR-TEN steel, the sign’s lettering will gently age with natural hued rust colors over a few years of weather exposure. Textural details such as the rusted letters and the artfully offset brick surfaces give the design a contemporary but unrestrained feel. This seamless blend of bright abstract shapes and the textures of nature reflect the spirit of Zoo Knoxville.
Zoo Knoxville was one of JAI’s first clients, and our principals have been working with them since 1989 on many projects including: 6-acre master plan with gorilla and chimpanzee exhibit (1994); master plan for Knoxville Zoological Gardens (1999, revised 2007); penguin environment (1995); Covered Bridge (1998); Traveling Exhibit Center; Safari Grill (1999); front gate (2000); Wild Gifts shop (2000); Black Bear Falls (2001); Young Animal Clinic (2001); Grasslands Africa Elephant Preserve and Elephant Barn (2002); Kids Cove (2005); white tiger exhibit (2006); big cat exhibit (2009); restrooms and splash pad (2012); Valley of the Kings (2013); interactive giraffe exhibit (2014); boardroom (2015); Kids Cove Pavilion (2016); Zoo Drive entrance signage (2017); Tiger Forest (2017); and Zoo Café (2018).
PROJECT DETAILS
A destination attraction, visitors sometimes struggled to find Zoo Knoxville. JAI, a longtime partner of Zoo Knoxville, got creative to change that.
A 75-by-25-foot gateway sign was designed to reflect Zoo Knoxville’s colorful branding. The eye-catching signage, visible from the interstate, can’t be missed and assures visitors they’re headed in the right direction. The playful sculpture with lighting and complementary landscaping creates a sense of arrival for guests to the city’s largest tourist attraction. It also adds beauty and artistry to the corner of Knoxville Zoo Drive and Rutledge Pike. Zoo Knoxville’s CEO and President Lisa New identified new signage as critical to the success of the zoo’s long-term strategic plan.
The sign captures the vibrant feel and colors of the Zoo Knoxville brand and brings the logo to oversized, vertical life. A low landscape-style wall in black-fired queen-size brick creates an edge and leads the eye. Die cut from COR-TEN steel, the sign’s lettering will gently age with natural hued rust colors over a few years of weather exposure. Textural details such as the rusted letters and the artfully offset brick surfaces give the design a contemporary but unrestrained feel. This seamless blend of bright abstract shapes and the textures of nature reflect the spirit of Zoo Knoxville.
Zoo Knoxville was one of JAI’s first clients, and our principals have been working with them since 1989 on many projects including: 6-acre master plan with gorilla and chimpanzee exhibit (1994); master plan for Knoxville Zoological Gardens (1999, revised 2007); penguin environment (1995); Covered Bridge (1998); Traveling Exhibit Center; Safari Grill (1999); front gate (2000); Wild Gifts shop (2000); Black Bear Falls (2001); Young Animal Clinic (2001); Grasslands Africa Elephant Preserve and Elephant Barn (2002); Kids Cove (2005); white tiger exhibit (2006); big cat exhibit (2009); restrooms and splash pad (2012); Valley of the Kings (2013); interactive giraffe exhibit (2014); boardroom (2015); Kids Cove Pavilion (2016); Zoo Drive entrance signage (2017); Tiger Forest (2017); and Zoo Café (2018).
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